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Signs & Floor Graphics

Commercial Signs in Los Angeles County: Materials, Permits and Planning

From monument and pylon signs to lobby letters and wayfinding, here is how to plan commercial signage that lasts in Southern California sun and gets through your city’s permit process.

Airmark Co.Updated 4 min read
Dimensional acrylic Smurfit Westrock logo and lettering mounted on a white office wall above a wooden desk
Die-cut dimensional acrylic logo and lettering, stud-mounted off the lobby wall so the letters carry their own shadow line.Smurfit Westrock · Dimensional lobby letters

Quick answer

Plan commercial signage by type (monument and pylon signs, building and wall signs, wayfinding, and interior signs), choose materials that hold up to Southern California sun, and check your city’s sign code early. Most permanent exterior signs in Los Angeles County need a permit, and the rules differ from city to city.

Key takeaways

  • Match the sign to the job: monument and pylon signs identify, wayfinding moves people, lobby signage makes the first impression.
  • In Southern California sun, aluminum, UV-resistant inks and protective laminates pay for themselves.
  • Each city sets its own sign code, so check size, placement and permit rules before the design is final.
  • Plan exterior, wayfinding and interior signs as one system, so they read consistently.
On this page +
  1. What types of commercial signs does a business need?
  2. Which sign materials hold up in Southern California?
  3. Do you need a permit for a business sign in Los Angeles County?
  4. How should you plan wayfinding signage?
  5. What interior signage makes the best first impression?
  6. Frequently asked questions

What types of commercial signs does a business need?

Most commercial sites need a mix: identification signs such as monument and pylon signs at the street, building and wall signs on the facade, wayfinding to move people and vehicles around the site, and interior signs and graphics in the lobby and workspaces.

Tall white pylon sign carrying the Smurfit Westrock logo, the words Baldwin Park and Smurfit Westrock North America, with a US flag behind it
A pylon sign identifies a site from the road; this one carries the company name and its location.Smurfit Westrock · Pylon sign structure
Sign typeJobTypical location
Monument signIdentify the business and address at ground levelStreet frontage and entrances
Pylon signIdentify the site from a distanceRoadside, large sites, shared centers
Building and wall signsBrand the facadeAbove entrances and on building faces
Wayfinding signsDirect visitors, drivers and deliveriesDriveways, parking, docks, entrances
Interior signs and graphicsBrand the space and guide people insideLobbies, offices, warehouses

Common commercial sign types

Airmark manufactures custom signs for interior and exterior use, from aluminum and plastic sign faces to point-of-purchase, safety and real estate signs.

Which sign materials hold up in Southern California?

For outdoor signs, choose materials that resist UV and heat: aluminum and aluminum composite panels, UV-stable plastics, and graphics printed with UV-resistant inks under a protective laminate. Colors fade and plastics yellow fastest on sign faces that sit in direct sun all day.

Smurfit Westrock exterior site sign
Exterior site signs sit in the sun all day, so material and finish choices show up in how the color holds.Smurfit Westrock · Site signage

Aluminum is the workhorse for exterior signs: it does not rust, it holds its shape, and it takes vinyl graphics and paint well. Plastic sign faces are lighter and less expensive, but grades vary widely in how they handle UV. Whatever the substrate, the graphics are where fading shows first, so the ink, the vinyl and the laminate matter as much as the panel.

Orientation matters too. A south- or west-facing sign in the Inland Empire takes far more sun than a north-facing sign near the coast, so if a sign faces the afternoon sun, specify for it. Our guide to how long fleet graphics last explains how UV and heat age vinyl.

Do you need a permit for a business sign in Los Angeles County?

Usually, yes, for permanent exterior signs. Each city in Los Angeles County sets its own sign code, and unincorporated areas follow county rules, so size limits, placement, lighting and permit requirements vary from one city to the next. Check with the local building and planning department early.

White and navy monument sign on a lawn reading Smurfit Westrock, 18021 Valley View, in front of a low office building
Monument signs sit near the property line, so setbacks, height and lighting are all subject to the local sign code.Smurfit Westrock · Monument sign

The City of Los Angeles handles sign permits through its Department of Building and Safety, while cities such as Artesia, Cerritos, Long Beach and Downey each administer their own codes. Shopping centers and business parks often add their own sign criteria on top of city rules, so check with the property owner too.

  • Maximum sign area, often tied to building frontage
  • Height limits and setbacks for monument and pylon signs
  • Rules on illumination, animation and hours
  • Landlord or center sign criteria on multi-tenant sites

Build the permit timeline into your schedule, since approval can take longer than production, and have dimensioned artwork ready for the application.

How should you plan wayfinding signage?

Walk the route a first-time visitor, driver or delivery takes, and place a sign at every decision point: site entrances, parking, building entrances, shipping and receiving, and reception. Keep messages short, consistent and in the same visual style throughout.

Two post-mounted navy and white wayfinding signs reading Shipping and Receiving Personnel and Main Entrance Visitor Parking
Separate signs for visitors and for shipping and receiving keep cars and trucks where they belong.Smurfit Westrock · Site wayfinding signage

Industrial sites need to separate traffic: visitors to the main entrance, drivers to shipping and receiving, employees to their own parking. Clear, consistent signs at the right decision points keep the wrong vehicles out of the wrong places, which is both a safety and an efficiency issue.

Bilingual signage is common across Southern California sites. Plan the layout for both languages from the start, so neither is squeezed. Floor graphics can reinforce routes inside the building; see our guide to floor decals for warehouses and retail.

What interior signage makes the best first impression?

Lobby signage and interior graphics: dimensional logo letters behind reception, wall graphics that tell the company’s story, and consistent directional signs. They are often the first thing a visitor sees inside, and they set the tone for the rest of the visit.

Full-wall interior graphic with a colour powder burst, reading Open the future, Smurfit Westrock California Design Center
A full-wall interior graphic turns a corridor into a statement about the company.Smurfit Westrock · Interior wall graphic

Interior graphics face none of the UV and weather that exterior signs do, which opens up materials and finishes: dimensional acrylic letters, printed wall graphics, frosted window films and branded floor graphics. The job is consistency with the exterior, so the brand reads the same from the street to the reception desk.

Airmark manufactures exterior and interior signage in Artesia for businesses across Los Angeles County and Orange County. See our portfolio for sign programs we have produced, or request a quote for yours.

Frequently asked questions

Written by the production team at Airmark Co.

Airmark has manufactured decals, labels, signs and vehicle graphics in Artesia, California since 1948 — from a single prototype to long production runs. About Airmark

Tell us the surface, the environment and the service life.

We will spec the material, proof the artwork and manufacture the run — from our plant in Artesia, for customers across Los Angeles County, Orange County and nationwide.